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β€˜Pheromone-maxxing’: TikTok wants you to stink for love, and men are listening

TikTok's latest dating trend has men deliberately skipping deodorant in the name of love. Dubbed "pheromone-maxxing," the idea is that natural body odor makes you more attractive to potential partners. Young men are reportedly ditching antiperspirants and embracing their natural scent, hoping to boost their romantic appeal. Whether the science backs it up or not, the trend is spreading fast across the platform.

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