A call to turn Africa’s cultural heritage into a source of wealth was made by Murwira. The appeal came at the Common Market for Eastern and Southern Africa’s Tourism and Cultural Night, held at Heritage Village in Liberation City, Harare. Murwira presented heritage as an asset that could generate income and support wider economic activity. The gathering placed tourism and cultural heritage at the center of its program. The report first appeared on Newsday. It did not specify the measures proposed for converting heritage into revenue.