Some sports associations struggling to unlock corporate support
Certain sports associations are finding it difficult to secure corporate sponsorship. They cite governance problems, a lack of effective marketing strategies, and gaps in popularity as reasons for the struggle. In contrast, football and netball have sponsorships valued in the billions. Other local sports codes continue to fight for the corporate support needed to implement their plans.
Some sports associations have admitted that they are struggling to unlock sponsorship from the corporate world due to, among others, governance issues, lack of proper marketing strategies and popularity gaps. While football and netball are enjoying sound sponsorships valued in billions, other local sports codes continue to struggle to win corporate support to implement their … The post Some sports associations struggling to unlock corporate support appeared first on Nation Online .