Is traditional nightlife dying? New study reveals what people really want from bars
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New research conducted across nine European countries examines changing habits in nightlife. The study finds that Gen Z individuals are embracing the scene. In contrast, Millennials are reducing their participation. Customers are now seeking more from bars than just drinks.
New research across nine European countries reveals why Gen Z is embracing nightlife, while Millennials are cutting back and customers increasingly want more than drinks