Seyi Tinubu, the son of Nigerian President Bola Tinubu, conceded that life is hard for many in the country but asked citizens to keep faith with his father's economic reforms. He made the appeal at the inaugural Seyi Tinubu Colloquium, an event styled 'Shaping the Future Together' and staged at Eko Hotel and Suites in Lagos. In his view, the reforms underway are designed to open up opportunities rather than to punish ordinary people. He argued that the changes will be judged fairly by the generations who will grow up with the economy they leave behind. The admission of hardship stands out, since government figures rarely spell out how much pain the adjustment is causing. A video of his remarks drew attention online, with viewers debating whether the plea will carry much weight with struggling households. The administration's programme, which includes the removal of fuel subsidies and a float of the naira, has been accompanied by sharply higher living costs since it took office. For now, the younger Tinubu's message is a blunt one: bear with the reforms, because the payoff, he insists, is meant for the young.