PropertyLimBrothers (PLB) has said a «majority» of the roles were axed from its media arm, PLB Media, during a recent restructuring exercise, refuting media claims that 90 per cent the roles were cut.PLB said that previous reports from Tuesday (April 14) do not «reflect the scope of the restructuring exercise», but declined to reveal more regarding the scale of the layoffs, reported business publication The Edge.PLB Media reportedly employed close to 100 staff who worked on social media, videography and marketing as at February.«The restructuring affected a majority of the local media team as part of a deliberate transition towards a leaner, technology-enabled operating model,» a PLB spokesperson told The Edge on Wednesday (April 14).The spokesperson also said that a «core team remains in place» to support ongoing content strategy, creative direction and production oversight, and that the current roles are «designed to support a more streamlined workflow, with increased use of AI tools and externalised production resources where appropriate». Read more