SINGAPORE — Sheng Siong may review its prices and product range to retain shoppers ahead of the opening of the cross-border rail link with Johor Bahru in January 2027, which could intensify competition in Singapore’s grocery sector.“The retail grocery industry remains competitive, and with the Johor Bahru-Singapore Rapid Transit System (RTS) Link set to open in 2027, we stand ready to adapt our pricing, promotions and product mix as necessary to remain competitive,” Sheng Siong chief executive Lim Hock Chee said on July 29.The RTS Link may intensify price competition, particularly for selected packaged groceries and household products, Sheng Siong said as it announced its financial results for the first half of 2026, filed with the local exchange after markets closed.It said the actual impact on the supermarket chain will depend on factors such as fares, travel time, exchange rates, relative pricing, and consumer behaviour after operations commence. Read more