Campaign to normalise request for less salt and sauces to roll out in last quarter of 2026
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SINGAPORE — After inroads were made in reducing Singaporeans’ sugar and saturated fat intake, a drive to reduce sodium consumption here is also gaining momentum.Efforts include an upcoming campaign by the Health Promotion Board (HPB) in the last quarter oCampaign to normalise request for less salt and sauces to roll out in last quarter of 2026
SINGAPORE — After inroads were made in reducing Singaporeans’ sugar and saturated fat intake, a drive to reduce sodium consumption here is also gaining momentum.Efforts include an upcoming campaign by the Health Promotion Board (HPB) in the last quarter of 2026 that seeks to normalise the behaviour of consumers asking for less salt and sauces.The campaign also seeks to encourage consumers to choose lower-sodium options.“We need to have this ‘normalising ask’, and when more people ask for it, maybe (at) some point in future, we can do low sodium by default,” said HPB chief executive Tay Choon Hong in an interview with The Straits Times.Coupled with the Nutri-Grade labelling scheme introduced in end-2022 for pre-packaged beverages, and subsequently expanded to include freshly prepared beverages a year later, more consumers have shifted towards healthier drinks.Under the scheme, drinks with less sugar content and/or lower saturated fat are graded A and B, and may voluntarily carry the Healthier Choice Symbol.Drinks that exceed a specific threshold are graded C and D, with an advertising ban for those graded D. Read more
