IMDA launches $48m programme to support digital content creators, says Singapore no lack of compelling stories
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Support will be provided to media professionals to create digital content with the newly launched Digital Content and Capability Development (DCCD) programme, said Infocomm Media Development Authority (IMDA) in a press release on Thursday (June 18).The four-yIMDA launches $48m programme to support digital content creators, says Singapore no lack of compelling stories
Support will be provided to media professionals to create digital content with the newly launched Digital Content and Capability Development (DCCD) programme, said Infocomm Media Development Authority (IMDA) in a press release on Thursday (June 18).The four-year $48 million programe aims to help Singapore's media professionals and companies stay competitive in an increasingly digital-led media landscape.This initiative was announced by Senior Minister of State, Ministry of Digital Development and Information Tan Kiat How during the launch event on June 18.According to the release, local audience behaviour continues to shift towards various digital platforms, devices and formats. Some 87 per cent of people aged 15 and above are accessing top social media video sites such as TikTok, Instagram, YouTube, and Facebook on a weekly basis.Singapore 'no shortage of compelling stories'To add on, short-form videos, micro-dramas, AI-assisted production workflows and AI-generated content are also gaining traction, including a new generation of digitally native content creators reshaping how content is produced, distributed and consumed. Read more
