Supermarket operator FairPrice Group (FPG) will implement a price freeze for 100 of its most popular daily essentials to cushion the rising cost of living amid the ongoing Middle East conflict.The price freeze will last from April 9 to May 31, and feature pantry staples such as housebrand rice, oil, eggs, fresh and frozen pork and chicken, Milo, milk and detergent, said FPG in a press release on Wednesday (April 8).Data from FPG shows that nine out of 10 Community Health Assist Scheme (CHAS) Blue and Orange customers purchase products from its basket of 100 essentials.«This price freeze is part of FPG's wider commitment to keep daily essentials within reach for all, amidst the growing impact of economic and geopolitical volatility on Singaporeans' daily lives,» said the group.To further support vulnerable communities, Blue and Orange CHAS cardholders will also receive double the amount of discounts — from three to six per cent — during the price freeze.The additional discounts will be supported by FairPrice Foundation, which is FPG's philanthropic arm. Read more