SINGAPORE – Shoppers in Singapore may be paying the same - or more - for less when it comes to items such as instant coffee or tea, as well as cereal and juices, according to the Department of Statistics (Singstat).This is known as ‘shrinkflation’, or hidden price changes, which is a form of inflation that some economists call “stealth inflation”. It occurs when a product’s size or quantity is reduced but the price stays the same or increases, so consumers effectively pay more per unit.An analysis by Singstat on barcode data from major supermarkets found that overall, less than 5 per cent of items commonly purchased by resident households here experienced shrinkflation in January to December 2025.Among these, eight fast-moving consumer goods were most affected by shrinkflation, based on how often size reductions were observed across the supermarkets.The products are cereals, instant coffee or tea, shampoo, laundry detergent, fruit and vegetable juices, ice cream, milk powder and diapers, said Singstat, which released the findings in a newsletter on April 29. Read more