The Competition and Consumer Commission of Singapore (CCS) has taken water filter company AOX to task for misusing its logo to promote its products.In a statement on Tuesday (March 31), the consumer watchdog said that investigations found that AOX had also included a «false and misleading» statement in its physical stores: «Our findings were verified by Competition and Commission of Singapore». CCS said that the use of its logo is both an unfair trade practice and an offence.AOX has since admitted to committing the offence and agreed to stop using CCS’ logo and refrain from engaging in any unfair trade practices. It will issue a clarification on its website and in its physical stores.CCS Chief Executive Alvin Koh said: «Representations that CCS has verified any product-related claims when this was not done is an unfair trade practice as it misleads consumers.»Businesses should not, in marketing their products or services, misuse CCS’ logo." Read more