The Council for Estate Agencies (CEA) will launch a full-scale platform to verify the authenticity of online listings next year, said Senior Minister of State for National Development and Transport Sun Xueling at the Singapore Estate Agents Conference 2026 on Tuesday (July 28). This is a move aimed at tackling fake, duplicate and unauthorised listings.Announcing the measure, Sun said the initiative forms part of broader efforts by the Ministry of National Development (MND) and CEA to raise professional standards, enhance transparency in the property industry and give consumers greater clarity and choice.Verification, ratings and direct listingsThe new platform will conduct backend verification checks and assign a unique code to property listings before they are published.The platform builds on the work of the Alliance for Action on Accurate Property Listings, following a common concern by both property agents and consumers on the prevalence of inaccurate, fake, duplicate and unauthorised property listings, said a CEA spokesperson. Read more