Beauty business accused of hard selling; nearly $1m in complaints filed with Case
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Sales staff of a beauty chain in Singapore have been accused of misleading and hard selling packages or products, amounting to nearly $1 million, to customers.Fifty-three complaints against DNA Brands Co were made to the Consumers Association of Singapore (CaBeauty business accused of hard selling; nearly $1m in complaints filed with Case
Sales staff of a beauty chain in Singapore have been accused of misleading and hard selling packages or products, amounting to nearly $1 million, to customers.Fifty-three complaints against DNA Brands Co were made to the Consumers Association of Singapore (Case) from August 2024 to Oct 14, 2025, with at least 20 elderly consumers submitting complaints to the watchdog.Case said in a statement on Wednesday (Oct 15) that the complaints involved a total value of over $980,000 and pertain to two beauty brands run by DNA Brands Co. The businesses involved are beauty salons operating under the Beautique name and wellness retail outlets under The Mineral Boutique label. High-pressure sales tactics Complainants alleged that they had been misled or pressured by sales assistants into purchasing excessive beauty packages or products.25 cases were lodged in the last five months of 2024, and 28 in 2025.Half of the complaints involved purchases exceeding $10,000, according to Case. One consumer was charged at least $370,000 for products and packages. Read more
