It's not often that you see bigwigs mingling with the masses.But Sheng Siong CEO Lim Hock Chee seems different.The 64-year-old was spotted handing out red packets during the opening of a new outlet at Leisure Park Kallang.According to a video shared on Instagram by Sgmustwatchla on Friday (Dec 19), Lim was distributing 100 hong baos to a large crowd.[embed]https://www.instagram.com/p/DSb5BbiEX8r/[/embed]Some netizens were impressed, calling him the «best boss», while others wondered if there was real money in the packet — and if so, how much?A few hoped he'd do the same again at Blk 503 Jurong West Avenue 1, where a new Sheng Siong supermarket is set to open.Meanwhile, Sheng Siong is running a 15-day promotional period at Leisure Park Kallang until Jan 2, 2026 with deals on grocery and household items.Shoppers who meet minimum spending requirements on a single receipt can also redeem select freebies.[embed]https://www.instagram.com/p/DSbiqP7FWBI/[/embed]drimac@asiaone.com Read more