'I feel bad for our customers who have to pay higher prices': Japan's matcha shortage hits Singapore businesses
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SINGAPORE — When Jillyn Lee, 19, first tried a matcha drink in 2022, she was captivated by its rich and creamy taste. The Singapore Polytechnic student has since made drinking matcha — powdered green tea — a daily ritual, enjoying it at least twice a'I feel bad for our customers who have to pay higher prices': Japan's matcha shortage hits Singapore businesses
SINGAPORE — When Jillyn Lee, 19, first tried a matcha drink in 2022, she was captivated by its rich and creamy taste. The Singapore Polytechnic student has since made drinking matcha — powdered green tea — a daily ritual, enjoying it at least twice a day. Her obsession with the superfood even led her to Japan in October 2023, when she visited tea shops and returned with 30 tins of matcha worth $900. However, the global surge in popularity for the green powder, packed with nutrients and antioxidants, over the past year could spell trouble for enthusiasts like her. Brewing trouble Photos circulating on social media show snaking queues and signs outside tea shops in Tokyo advising customers about out-of-stock products or purchase limits. Read more