In-store navigation and personalised recommendations: FairPrice trials smart trolleys in pilot plan to integrate AI
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FairPrice Group (FPG) has revealed plans for a large-scale technology overhaul with its Store of Tomorrow programme that aims to revolutionise the retail experience for customers at their supermarket outlets. According to a press release on Tuesday (June 3)In-store navigation and personalised recommendations: FairPrice trials smart trolleys in pilot plan to integrate AI
FairPrice Group (FPG) has revealed plans for a large-scale technology overhaul with its Store of Tomorrow programme that aims to revolutionise the retail experience for customers at their supermarket outlets. According to a press release on Tuesday (June 3), FPG has already begun piloting various digital solutions, such as Smart Carts and digital price cards at one of its FairPrice Finest outlets. «The last few years of global disruption have shown that the only certainty in retail is how quickly consumer needs, tastes, and preferences evolve,» said Vipul Chawla, Group CEO of FPG, adding that FPG aims to trial more than 20 new digital solutions within the next three years. The new initiatives will be launched in FPG's Punggol Digital District FairPrice Finest outlet, set to open in August 2025. They will then be gradually rolled out to FPG's 164 FairPrice supermarkets, and eventually, across the Group’s wider network of over 570 touchpoints. Read more