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Marketers and consumers have contrasting views when it comes to gender representation in advertising and, by failing to portray and target women well, the global industry is missing out on an average of US$9 billion in brand valuation.Viewers not seeing what advertisers intending, study finds
Marketers and consumers have contrasting views when it comes to gender representation in advertising and, by failing to portray and target women well, the global industry is missing out on an average of US$9 billion in brand valuation. Read more