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Facebook is stalking you! More specifically, Facebook is using data about you to make money. For example, Facebook uses your interests and your personal information, such as marriage status and job title, to tailor advertisements shown to you. Facebook undersData is the new oil, but do we know its value yet? - Judie Attard
Facebook is stalking you! More specifically, Facebook is using data about you to make money. For example, Facebook uses your interests and your personal information, such as marriage status and job title, to tailor advertisements shown to you. Facebook understands the value of data about its users and exploits it to make its advertising more effective. Facebook is only one of many online services that use data about their users (or generated by the users) as the central product in their business model. In fact, data is quite popularly considered to be the 21st-century oil. The use of data is also not limited to a business environment, but it has become an essential part of products and services throughout all sectors of society. Exploiting the true value of data will enable businesses to become more competitive, for example by having greater knowledge of their customers, by taking more informed decisions, by finding new innovative uses for the data, by controlling risks and cutting costs, and also by innovating upon this data. The importance of data usage and exploitation is also highlighted in local efforts. On March 21, an Artificial Intelligence (AI) strategy for public... Read more











