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American researchers have studied the impact of gender-based stereotypes on the perception of individuals and their willingness to adopt environmentally conscious behaviors viewed as «feminine.» Not only do gender stereotypes die hard, buDo gender stereotypes prevent the adoption of ecologically responsible habits?
American researchers have studied the impact of gender-based stereotypes on the perception of individuals and their willingness to adopt environmentally conscious behaviors viewed as «feminine.» Not only do gender stereotypes die hard, but they also extend all the way to environmentalism, according to a meta-analysis by researchers from Pennsylvania State University published in the journal Sex Roles. The authors found that certain «eco-friendly» habits, such as using a reusable shopping bag, were perceived as «feminine» behaviors. Others, such as installing insulation for greater heating efficiency, were viewed as «masculine.» Janet K. Swim, a professor of psychol...Keep on reading: Do gender stereotypes prevent the adoption of ecologically responsible habits? Read more