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An Australian survey has revealed that although attitudes towards meat are changing, it could still be a long time before we ditch hamburgers for plant-based alternatives. Carried out by food marketing expert Ellen Goddard at the University of Alberta, Can
How fast is society’s meat consumption evolving?
An Australian survey has revealed that although attitudes towards meat are changing, it could still be a long time before we ditch hamburgers for plant-based alternatives. Carried out by food marketing expert Ellen Goddard at the University of Alberta, Canada, along with researchers from the University of Adelaide, Australia, the survey asked a nationally-representative sample of 287 Australian meat-eaters about their levels of willingness to make changes to their protein consumption. In particular, participants were asked how willing they would be to reduce their meat consumption, to follow a meat-free diet most of the time, to avoid meat altogether, or to follow a strict plan...Keep on reading: How fast is society’s meat consumption evolving? Read more
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