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The recent U.S. kombucha craze has been fermenting for decades. All-natural, low-sugar, and packed with supposed health benefits, the once-niche drink has invaded grocery stores, supermarkets and cafes. U.S. sales of the cloudy, bubbly beverage reachedAll-natural and low-sugar: Kombucha takes the US by storm
The recent U.S. kombucha craze has been fermenting for decades. All-natural, low-sugar, and packed with supposed health benefits, the once-niche drink has invaded grocery stores, supermarkets and cafes. U.S. sales of the cloudy, bubbly beverage reached $412 million in 2018 according to Nielsen data, up 42 percent from the year before. The now-ubiquitous fermented drink, whose exact origins are unknown, is even stocked by the American retail giant Walmart. Across the United States, it's not uncommon to find shops offering up to 10 different brands. For Alex Ingalls, who founded Pilot Kombucha in 2015, the buzzing popularity of the slightly alcoholic drink (the kind sold in...Keep on reading: All-natural and low-sugar: Kombucha takes the US by storm Read more